Aspida Life is one of WealthVest’s primary carrier partners. While working with Aspida Life, I was responsible for taking content, provided by either Aspida Life or WealthVest, and creating original illustrations, graphics, GIFs, AV assets, brochures, sales tools, and social media posts that matched Aspida’s brand and met their marketing goals.
Like Snapping Your Fingers.
Just Faster.
This is an ad I built and lead for Aspida. The key idea was to highlight the speed and ease at which Aspida works. I came up with the concept of an animated illustration of fingers snapping. An action that is relatively quick and easy and one that many people know as a metaphor for speed. The twist here is that Aspida is even faster. Adding a quick logical rupture in the language making the ad exciting, fun, and a bit humorous.
White Papers
White papers are a key asset to Aspida’s relationship with WealthVest. We produced many white papers for Aspida which are quite in-depth and involved. For each piece, we created custom illustrations, charts, and icons which aided in the communication of the complicated financial content inside. Additionally, we constructed appropriate paragraph styles, typographic rules, and call-out guidelines that helped keep consistency across every white paper. Professional and clean was of the utmost importance in these white papers as they are the not only the delivery tool of Aspida and WealthVest’s products but are also often the first point of contact with the brand and their product. They had to be clear, clean, and consistant.
Social Media
I was lead on all social media assets produced by WealthVest for Aspida. For each post, I produced custom illustrations and aided in the writing of healines to meet the needs of the content and the wide range of aspect ratios that were required for each social sharing platform. This lead to expanding the Aspida’s illustration library as well as expanding the ways in which illustrations could be used in all touch points of their brand.
Emails
I was lead on all email designs produced by WealthVest for Aspida. For each email, I produced custom illustrations and aided in the writing of healines to meet the needs of the provided content. The most exciting part about building the language for WealthVest produced Aspida emails was incorporating illustrations into the “fold” of the email. Where the navy which contains the headline meets the white section containing the body copy was previously a compositional tension point. By making illustrations that could breach that meeting point and better blend the two sections together, I was able to make the emails visually flow better and feel less stiff and sequestered. This lead to expanding the Aspida’s illustration library as well as expanding the ways in which illustrations could be used in all touch points of their brand.
Postcards
I was lead on all postcards produced by WealthVest for Aspida. The postcards WealthVest produces for Aspida are often tied to social media campaigns which launch the day that postcards are mailed out. For both, I produced custom illustrations and aided in the writing of healines to meet the needs of the content.
